Description
An Unconventional Advertising Approach – Macallan Folio 4
“The name Macallan…”
The Macallan Folio 4 is the fourth release in a coveted 24-part series. This series pays homage to The Macallan’s iconic advertising campaign. The campaign ran through the early 1990s and played a pivotal role in establishing The Macallan as a global whisky icon.
The Macallan Folio 4 showcases a unique advertisement featuring a Strathspey composed by James Scott Skinner (1843-1927), renowned as “The Strathspey King.” This ad highlights how Skinner was inspired by the delightful flavours and smooth notes of his favourite malt whisky— The Macallan. Notably, this groundbreaking advertisement marked the first appearance of musical notation in a British newspaper, specifically in The Times, and potentially the first of its kind in whisky advertising.
The Macallan Folio 4 is a remarkable tribute to the intersection of music and whisky, making it a must-have for collectors and enthusiasts alike.
- Only 2,000 bottles produced
- Folio 4 features an advertisement including a strathspey composed by James Scott Skinner (1843-1927)
- the Folio 4 marks the Fourth release of a 24-part series.
- Each bottle in the Folio series is beautifully presented in a distinctive, book-shaped tin.
- A must-have for collectors and enthusiasts of The Macallan memorabilia.
Taste
The Macallan Folio 4 offers a delightful tasting experience with prominent notes of apple, sugared almonds, and a blend of spices. This harmonious combination creates a well-rounded profile, showcasing the complexity and depth that Macallan whiskies are known for.
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