Description
An Unconventional Advertising Approach – Macallan Folio 5
“The name Macallan…”
The Macallan Folio 5 is the fifth release in a coveted 24-part series. This series pays homage to The Macallan’s iconic advertising campaign. The campaign ran through the early 1990s and played a pivotal role in establishing The Macallan as a global whisky icon.
The Macallan Folio 5 highlights a unique advertisement featuring a deerstalker cap, also known as a “Luggy Bonnet.” The ad humorously advises the wearer to keep the earflaps tightly secured to avoid missing an offer of a dram of Macallan whisky. Due to Macallan’s immense popularity, the ad was considered unnecessary in the UK, reflecting the whisky’s widespread appeal.
- Only 2,000 bottles produced
- the Folio 5 marks the Fifth release of a 24-part series.
- Each bottle in the Folio series is beautifully presented in a distinctive, book-shaped tin.
- A must-have for collectors and enthusiasts of The Macallan memorabilia.
Taste
The Macallan Folio 5 captivates with its rich aroma of dates and fresh figs, leading to sweet notes of raisin, warming ginger, and wood spice. This enticing single malt whisky is inspired by an iconic Macallan advertisement, bringing the memorable campaign to life through its exceptional flavour profile.
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